Benefits:

401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Flexible schedule
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources

Digital Paid Media Strategist

About the Role:

The Paid Media Strategist will support CHHJ’s corporate division and a portfolio of franchise partners in the execution, optimization, and reporting of digital campaigns across Google, Microsoft, Meta, and other paid platforms. This is a hands-on role designed for someone with strong paid media experience (3–4 years) who can own campaigns from setup through reporting, while collaborating with senior strategists to ensure alignment with broader marketing goals. You’ll bring an analytical mindset, a passion for digital performance marketing, and the ability to effectively manage multiple campaigns and accounts at once.

Essential Job Duties & Responsibilities:

Campaign Management & Optimization

· Execute campaign builds across Search, Performance Max, Paid Social, CTV, and other emerging platforms.

· Manage budgets, bids, and pacing to hit KPIs (CPA, ROAS, lead volume).

· Run structured testing (ad copy, audiences, creative, bidding).

· Ensure campaign assets (ads, sitelinks, negatives, etc.) are standardized across accounts.

Analytics & Reporting

· Monitor daily/weekly performance and identify optimization opportunities.

· Build and maintain dashboards in Looker Studio/GA4 to track lead volume, cost efficiency, and revenue impact.

· Consolidate campaign results into clear, digestible reports for internal teams and franchise partners.

Attributions & Tracking

· Implement and QA tracking in GTM/GA4 (conversion events, UTMs, offline conversions, call tracking).

· Collaborate with senior strategists to troubleshoot discrepancies and ensure clean reporting.

Collaboration & Support

· Work closely with the Performance Marketing Team to execute territory-level campaign plans.

· Translate performance into actionable recommendations for franchise owners.

· Ensure data accuracy + support cross-departmental inquiries for data/performance metrics.

· Stay current with platform changes, industry best practices, and new tools.

Qualifications:

· 2–4 years of hands-on paid media campaign management (Google/Microsoft/Meta required).

· Solid understanding of lead generation funnels and performance marketing metrics.

· Proficient in GA4, Looker Studio, and Excel/Sheets for analysis and reporting.

· Comfortable managing multiple accounts and budgets simultaneously.

· Strong attention to detail with a proactive, problem-solving mindset.

· Excellent communicator—able to explain campaign performance to non-marketing stakeholders.

Technical Skills:

· Microsoft Suite

· Google Ads + Google Analytics 4

· Facebook Business/Ad Manager

· Microsoft Ads platform

· Task management (Asana or similar)

· Basic creative design skills (image sizing, file management)

Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Employment Opportunities With College HUNKS

As Seen on ABC's Shark Tank, CBS’s Undercover Boss, HGTV's House Hunters, CNBC’s Blue-Collar Millionaires and more. With nearly 200 franchise locations across North America, College H.U.N.K.S. Hauling Junk & Moving (CHHJ/M) is one of the largest and fastest growing franchise opportunities. The company is a multi-year consecutive winner of the INC 5000 Fastest Growing Companies award, and headquartered in beautiful sunny Tampa, FL. The “Brand Central" team provides franchise support to the franchise owners across the country and operates a World Class Sales and Loyalty Center.

A purpose-driven, values-based, socially conscious organization that has been recognized as one of the Top Places to Work and is known for its unique and fun company culture, CHHJ/M is an ideal place to flourish and grow as a professional.

COMPANY MISSION: To live our four core values of Building Leaders; Always Branding; Listen Fulfill and Delight; and Creating a Fun Enthusiastic Team Environment. To always provide our brand promise of a stress-free moving or hauling experience, and always provide our clients with H.U.N.K.S. (which stands for Honest, Uniformed, Nice, Knowledgeable, Service).

College Hunks Hauling Junk and Moving - Corp Office is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to College Hunks Hauling Junk Corporate.

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College HUNKS Culture

Our purpose is to “Move the World” emotionally by eliminating stress for people who are moving or dealing with clutter, and by creating opportunities for entrepreneurs and hard workers who are eager to learn how to build a business. We do it by living out our core values.

Our four core values are:

Building Leaders

Mentor employees to help them learn and take on responsibility, and advance in business and in life.

Always Branding

Always being professional and aware of how others see you, whether or not you are with a customer.

Create a Fun, Enthusiastic, Team Environment

The kind of environment in which morale is high and people flourish.

Listen, Fulfill, and Delight

Paying attention to others and showing extra courtesy or adding a little spark to their day.